See your citizens advice for more information.
If kays is a high street store you are protected under existing consumer law.
If kays is a catalogue, then you are protected by the new 13th June 2014 DSR.
I find it impossible to believe you guys are in business and do not understand the current Distance selling regulations, nor the consumer rights.
Goods sold must be fit for purpose. It would be VERY easy to argue in a court the ring is not fit for purpose as its a jewellery item and does not look nice to the buyer.
If it is sold online the new rules apply, he / she can send it back simply because they can. Regardless of it being custom made or not.
According to Kay's return policy - unless it's custom designed or engraved, you can return it - so if it wasn't specially designed for you, don't buy it if you don't like it.
Easy Returns
As a company that values its customers, we strive to provide you with an experience that makes you feel confident in your purchase and use of our products and services. We hope your selection brings you many years of enjoyment.
Our Return/Refund Policy
If for any reason you are not satisfied with your purchase, you may return it within 60 days to any Kay Jewelers location or kay.com. You may also exchange it within 90 days of purchase at any Kay Jewelers .*
Custom designed merchandise, class rings, special ordered watches and items engraved with personalized information cannot be returned or exchanged."
http://www.kay.com/ContentView?catalogId...
If you check the reviews for Kay's - they have many unhappy customers..
http://www.consumeraffairs.com/retail/ka...
Good Luck
If you don't like it, don't buy it. It's easy for them to send it back. Don't put up with their lazy sales staff telling you any different.
Depends if this was a normal catalogue item or made specifically to your design.
Can you cancel a ring if you don't like how it looks once it finally comes in? From Kay jewelers! There giving me a hard time.. I kept the ring at the store. I'm pretty stressed out..I need some advice..