Yes, you would have to change your name, so you might want to just open a pizzeria instead.

If no trademark on that name ....pizza rita..... And no other buss. Already using that name you're good to go....

You need to make sure no one else in that biz has that name, or oen really similiar.

i want to open a pizza rita, except my name isnt rita!!!!!!! Do i have to legally change my name to rita so that i can have a pizza rita, if i dont can i get sued for false advertising??? Please help!!!!!