First identify: what is a gap in the market? It's usually some kind of need that isn't fully being addressed by the organisations that already exist. If you were somehow able to address that need, there would be little competition and you'd be filling a niche market's requirements.
Obviously, if you became too successful, you might expand and represent competition from the larger operations who might perceive you as a threat to their own established concerns.
So you can have a good business
Why should you look for gaps in the market
